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2021-2022

Hua Tsau - Interactive website design

5 minute reading time

Duration

2020- Winter 2021

Role

UI/UX, Interaction Designer

Scope

Research
Wireframe
Prototyping
UI design
Interaction design

Tools

Figma
Asana
Illustration
After Effect

Team

Shin-Yu Wang

Team

Aco Hsu
Clare Courtney

● Project summary

'Hua Tsau' is a web project collaboratively designed by myself, Aco Hsu, and Julia Wang. This unique platform is devoted to the diverse wild plants of Taiwan.We partnered with a local school for this project, creating an innovative approach to engage students with coding and digital design.

The project allowed us to inspire the next generation and share our passion for digital creativity.The website showcases six different types of plants, each easily found in various environments across Taiwan.

● Challenge

The aim is to transport visitors on an interactive journey through dedicated pages foreach plant.We took care to design individual interaction animations and effects for each plant's page, adding depth to the user experience. Each page presents a unique, immersive experience that captures the essence of the plant it represents.

● Goal

1. Our goal is to help users better connect and engage with the interactive website, forming a positive online relationship that brings value.

2. We aim to earn users' trust, increase the website's conversion rate, and introduce Taiwan's native plants to foreign users.

3. We have created fresh and colourful visual designs to attract users' attention.

● Information Architecture

● Style and Components

● Mobile design