Identified the current issues
Addressed the issues concerning the marketing team and clarified the expectations of the stakeholders
Conducted research and achieved consensus through collaborative discussion during the workshop
Brainstormed potential designs and held a vote to determine whether the refreshed appearance would address the issues of communication and brand visual consistency
Refreshed the brand guidelines, design system, and associated assets
Implemented across all platforms
Security Training Managers
IT and Cyber Security Professionals
Employees Undergoing Training
The process of updating CybrHub's brand identity extends beyond just completing a task or conducting a dialogue. This initiative provided the team with an opportunity to express CybrHub's fundamental principles more clearly, both to their users and within their team. It represents a vehicle for conveying their brand's ethos to our internal stakeholders.
As we navigated this project and its resultant outcomes, we devised methods to address misunderstandings and harmonise perspectives. After the branding project, I took the lead in instituting design systems on all platforms, including the design of the SAAS platform.