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Spring 2020, TW

Echo Villa - Brand Identity & website renewal

8 minute reading time

Duration

January - May 2020

Role

Brand, UI/UX Designer

Delivery

Brand design & strategy
Marketing material
Research
Website design

Tools

Figma
Illustration
Photoshop
After Effect

Team

Aco Hsu
Mandy Hong

Our focus was to help locate anchoring principles both internally and externally.

Brand Situation

Echo Villa Guest House is located at Hualien, Taiwan. Frequented by locals and travellers alike. Echo Villa is somewhere you will get to relief from a busy daily life. It is not just a building but space as a container for our life, an organism that is closely integrated with the environment, a living filed connected with nature and a place where our guest can relax and have a good time.

Keywords: Silent, Nature, Relax, Love.

Challenge

Our approach to the problem was to discover the brand anchoring design principles of Echo Villa to create a consistent brand experience internally that correlated with their vision and essence.

Design Solution

In this rebranded project, We have combined the shape of ripples and 15-degree slash line into the logo for adding a modern touch and as the representative of the story of Echo Villa.

We choose two primary colours, dark green and nature pink colour, expresses Echo Villa is surrounded by nature and its refined philosophy, manifest the unique beauty and style of the brand.