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Winter 2018, TW

Beso Vida- Brand renewal

7 minute reading time

Duration

Spring 2019

Role

Brand designer

Delivery

Research
Brand design & strategy
Marketing material

Tools

Illustration
Photoshop
After Effect

Team

Aco Hsu
Beso Vida team

Brand Introduce

Beso Vida, a Spanish term for “kissing life”. We are committed to innovation, detailing, choosing pure materials, careful design & thinking, returning to a simple and gentle nature, avoiding unnecessary waste of resources and production processes.We expect ourselves to continue to create simple and practical products to accompany you so that enjoying the beauty of life, environmental protection and using products with peace of mind is no longer out of reach.

Challenge

The original logotype and brand strategy can’t keep up with the new vision of Beso Vida. The brand needed an identity with a cohesive brand architecture that could hold all this together and present the parks as an essential part of an eco-friendly effort.

Design Solution

The original logotype and brand strategy can’t keep up with the new vision of Beso Vida. The brand needed an identity with a cohesive brand architecture that could hold all this together and present the parks as an essential part of an eco-friendly effort.

As I did the rebranding for Beso Vida upon the release of their new product, there was a desire that the logo should evolve as well, visually accentuating this new era. We concluded that their core values were: Friendliness and Sustainability in development. The new trademark takes the capital word 「B」 as an idea, combined with a hugging posture. The English and Mandarin logotypes have a smooth curve to build concise and soft visual feelings. The alphabet O and D were created organic, cloud and grove shaped. We chose five primary colours with three secondary colours to match. The colours in the palette are inspired by nature, creativity and eco-friendliness. It is more than a design element. We were aiming to elevate the brand’s philosophy and present the extraordinary aesthetics of the brand.